Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Format: ebook
ISBN:
9781299218802 (1299218806)
Publish date: January 1st 2011
Publisher: Crown Business
Edition language: English
Category:
Non Fiction,
Science,
Business,
Economics,
Culture,
Sociology,
Psychology,
Social,
Social Science,
Design,
Social Media
This is one gread read for people interested in marketing, behavioural studies, psychology etc. A number of things already published elsewhere but there is also a lot of new good illuminating stuff incorporated.Q:1. Buy Buy Baby - When companies start marketing to us in the womb2. Peddling Panic and...
When I first started reading this book, I assumed (foolishly, in hindsight) that none of it was going to apply to me. Brands to me mean clothes and aside from the one pair of Nikes I own, I don’t wear name brand clothes. After I started reading it, however, I started thinking about all the brands ...
This was an interesting read, all about how we're persuaded into buying things. How a company makes easy links for us to choose products and then encourages us to unthinkingly go along with their choices. It asks us to look at our habits and decide if we're happy being led or whether we should que...
A wonderful, outstanding book full of insight into how marketing pervades every aspect of our lives.
Some scary stuff in here about how the marketing mind thinks! Read and learn!
11 years ago
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