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Buyology: Truth and Lies About Why We Buy and the New Science of Desire - Martin Lindstrom
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
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3.22 115
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of... show more
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
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Format: hardcover
ISBN: 9780385523882 (0385523882)
ASIN: 385523882
Publisher: Currency
Pages no: 304
Edition language: English
Bookstores:
Community Reviews
kristenlyndsey
kristenlyndsey rated it
4.0 Buyology: Truth and Lies About Why We Buy
Fascinating read if you're into marketing or studying consumer buying patterns.
JasonKoivu
JasonKoivu rated it
4.0 Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Why oh why do we buy? Martin Lindstrom's Buyology: Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question. Lindstrom explains the methods and mechanics used to judge our true buying tendencies. A brief history on past failed practices to elicit this ...
notyourmonkey
notyourmonkey rated it
1.0 Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. This book is structured pretty much like an episode of America's Next Top Model: recap of previous episode! glamor shots of author! two minutes of "what you'll see next"! commercial break! recap of what we just t...
Gypsy Librarian on Books
Gypsy Librarian on Books rated it
1.0 Buyology: Truth and Lies About Why We Buy
I started reading this, and I just could not get into it. I guess I was not in the mood to read about neuromarketing studies no matter how compelling the findings may be (at least according to the author). The book may be interesting to someone else, but it certainly did not grab or keep my attentio...
Never Read Passively
Never Read Passively rated it
3.0 Buyology: Truth and Lies About Why We Buy
There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and more subtly manipulative thanks to guys like Martin Lindstrom. He seems a little conflicted about what he does - on one hand he tries to come off as a consumer advocate, exposing marketing tric...
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