Changing Minds: The Art And Science of Changing Our Own And Other People's Minds
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard...
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Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
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Format: paperback
ISBN:
9781422103296 (1422103293)
ASIN: 1422103293
Publish date: September 1st 2006
Publisher: Harvard Business Review Press
Pages no: 272
Edition language: English
I'm actually reading this for a class, and I gotta say, it's a really fascinating read. Gardner prefers a mix of cognitive/ behavioral psychology, with an emphasis on the cognitive side. He's got some pretty interesting ideas -- I like his breakdown of multiple types of intelligences -- and he uses ...
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