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Changing The Course Of Marketing: Alternative Paradigms For Widening Marketing Theory - Nikhilesh Dholakia
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Changing The Course Of Marketing: Alternative Paradigms For Widening Marketing Theory
by: (author)
Format: hardcover
ISBN: 9780892326273 (0892326271)
Publisher: JAI Press(NY)
Pages no: 311
Edition language: English
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Books by Nikhilesh Dholakia
Research in Marketing, Volume 5 - Jagdis... Research in Marketing, Volume 5 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Changing The Course Of Marketing: Altern... Changing The Course Of Marketing: Alternative Paradigms For Widening Marketing Theory - Nikhilesh Dholakia
Ruby Roy Dholakia: An Intercontinental A... Ruby Roy Dholakia: An Intercontinental Academic Journey - Nikhilesh Dholakia
Research in Marketing, Supplement 5: Spatial Analysis in Marketing: Theory, Methods & Application - Jagdish N. Sheth, Nikhilesh Dholakia, Leigh McAlister
Consuming People: From Political Economy to Theaters of Consumption - A. Firat, Nikhilesh Dholakia
Research in Marketing, Volume 11 - Jagdi... Research in Marketing, Volume 11 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing, Volume 6 - Jagdis... Research in Marketing, Volume 6 - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Essentials Of New Product Management - Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
Research in Marketing, Volume 8: Distrib... Research in Marketing, Volume 8: Distribution Channels & Institutions - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
Research in Marketing, Supplement 4: Marketing & Development: Toward Broader Dimensions - Jagdish N. Sheth, Leigh McAlister, Nikhilesh Dholakia
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