Girl starts to work at the Internet based "My Company," which is ostensibly a site where women’s magazines archive their articles so the customer can have all her vital beauty and shopping information in one spot. What she finds is that ultimately their goal is to become a consulting firm to companies who want to use information about women to sell to women. Girl’s new boss, Guy (insert your own obvious joke here), wants her to figure out how to bring Ms. magazine and its readers to the site. After pretty much floundering around with no guidance from the male-run company, Girl conducts focus groups where she realizes that most young women today equate feminism with hating men, and would rather think that “sexism is something we [feminists] invented to depress them.