Come Together: The Business Wisdom of the Beatles
As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and...
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As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.
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Format: hardcover
ISBN:
9781596528086 (1596528087)
Publish date: March 21st 2011
Publisher: Turner
Pages no: 306
Edition language: English
The history of the Beatles is intertwined with a fascinating look at current business practicing. I really think that this book would make a great gift for a recent high school or college graduate. It is filled with easy to read and understand business theories in a way that will appeal to young a...