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CONFESSIONS OF AN AD MAN (paperback) - David Ogilvy
CONFESSIONS OF AN AD MAN (paperback)
by: (author)
Format: paperback
ISBN: 9780345228970 (0345228979)
Publisher: Random House, Inc.
Edition language: English
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Eventhough I'm not working in this field, the first part about fishing for client and how to manage an advertising agency was really useful and as he said could be implemented for all kinds of design offices. The rest of the book was an interesting insight on advertising industry in the 60's. Readin...
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