CONFESSIONS OF AN AD MAN (paperback)
by:
David Ogilvy (author)
Format: paperback
ISBN:
9780345228970 (0345228979)
Publish date: February 12th 1978
Publisher: Random House, Inc.
Edition language: English
Category:
Non Fiction,
Autobiography,
Memoir,
Biography,
Writing,
Language,
Literature,
20th Century,
Business,
Design,
Communication
Eventhough I'm not working in this field, the first part about fishing for client and how to manage an advertising agency was really useful and as he said could be implemented for all kinds of design offices. The rest of the book was an interesting insight on advertising industry in the 60's. Readin...