Connect and Develop: Inside P&G's New Model for Innovation (Harvard Business Review)
For generations, Procter & Gamble generated most of its growth by innovating from within - building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked just fine. But in 2000, newly appointed...
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For generations, Procter & Gamble generated most of its growth by innovating from within - building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked just fine. But in 2000, newly appointed CEO A.G. Lafley saw that P&G couldn't meet its growth objectives by spending greater and greater amounts on R&D for smaller and smaller payoffs. So he embraced a "connect and develop" model.- From the March 2006 issue of Harvard Business Review
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Format: Audible Audio Edition
ASIN: B000GB7EDY
Publish date: 2006-06-15
Publisher: Harvard Business School Publishing
Edition language: English
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 by Larry Huston, Nabil Sakkab, Harvard Business Review, Harvard Business Review, now listed on BookLikes)