Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized... show more
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Publish date: 2014-5-13
Publisher: Dey Street Books
Pages no: 576
Edition language: English
I came across this book a while ago and, growing up in a hardcore Nintendo family, I was interested in learning the history behind Sega and Nintendo, especially since I was a kid in the 90s and while I don’t quite remember how Sega became a thing, I remember it being novel to me when one of my frien...
When the folks at Nintendo released the 8-bit NES (Nintendo Entertainment System), the home console industry was on its last legs. Following a spectacular crash of the gaming market in 1983 (Atari’s E.T. fiasco), Nintendo had its work cut out for it if it believed it could take the medium off of li...
Oh man, this book is good. If you’re like me, an important part of your childhood revolved around saving princesses and hitting up, up, down, down, left, right, left, right, B, A on your controller. This book, CONSOLE WARS, brings it all back. And then some. Word of warning: this book is hefty. ...