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Contemporary Perspectives for Strategic Market Planning - Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
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Contemporary Perspectives for Strategic Market Planning
by: (author) (author) (author)
Format: paperback
ISBN: 9780205123018 (0205123015)
Publisher: Allyn & Bacon
Pages no: 715
Edition language: English
Bookstores:
Books by Roger A. Kerin
Government in America: People, Politics, and Policy, Brief Study Edition with Mypoliscilab with Etext -- Access Card Package - Roger A. Kerin, George C. Edwards III, Martin P. Wattenberg
Marketing - Roger A. Kerin, William Rudelius, Steven W. Hartley
Marketing, Canadian - Eric N. Berkowitz,... Marketing, Canadian - Eric N. Berkowitz, William Rudelius, Roger A. Kerin, Frederick G. Crane
Contemporary Perspectives for Strategic ... Contemporary Perspectives for Strategic Market Planning - Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Video Library on DVD Student Purchase Pa... Video Library on DVD Student Purchase Package - Roger A. Kerin, William Rudelius, Eric N. Berkowitz, Steven W. Hartley
MP Marketing with Student CD-ROM and Powerweb - Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Gen Cmb LL Mktg Core; Cnct+ AC - Roger A. Kerin, William Rudelius
Strategic Marketing - Elbert B. Greynold... Strategic Marketing - Elbert B. Greynolds, Roger A. Kerin, Robert A. Peterson
Study Guide for Marketing Telecourse to Accompany Marketing: The Core 1/E - Roger A. Kerin, William Rudelius, Steven W. Hartley
Marketing: The Core with Online Learning Center Premium Content Card - Roger A. Kerin, Kerin, William Rudelius, Steven W. Hartley
Books by Vijay Mahajan
Models for Innovation Diffusion - Vijay Mahajan, Robert A. Peterson
New-Product Diffusion Models - Vijay Mahajan
Systems Analysis in Health Care - Vijay ... Systems Analysis in Health Care - Vijay Mahajan, C. Carl Pegels
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer - Yoram (Jerry) R. Wind, Vijay Mahajan
Africa: The Tenth Largest Economy in the World - Vijay Mahajan
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years - Vijay Mahajan, Kamini Banga, Robert Gunther
Contemporary Perspectives for Strategic ... Contemporary Perspectives for Strategic Market Planning - Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer - Jerry Wind, Vijay Mahajan
Innovation Diffusion Models of New Produ... Innovation Diffusion Models of New Product Acceptance (Series on Econometrics and Management) - Vijay Mahajan, Yoram Wind
Identity, Diversity, and Africa's Markets - Vijay Mahajan
Books by P. Rajan Varadarajan
Contemporary Perspectives for Strategic ... Contemporary Perspectives for Strategic Market Planning - Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Enhancing Knowledge Development in Marke... Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints - P. Rajan Varadarajan
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