New Second Edition Now Available!We are engaged in the $650 billion sport marketing industry almost daily - from buying a soda to cheering for our favorite team to participating in local recreation leagues. Corporate Sport Marketing: Strategies and Applications for a Changing World develops a framework and investigates the multifaceted and diverse nature of sports marketing. Flexible enough to be used in both undergraduate and graduate courses, the text is designed for students seeking careers in sports retail marketing, promotion, sports media relations, and sports managementAvailable in print and eBook formats, Corporate Sport Marketing: Strategies and Applications for a Changing World:Explains the strategic nature of corporate sport marketing along with applications.Helps the reader develop skills in applying fundamental marketing concepts and to explore strategic marketing concepts, sales management, product development, and marketing research techniques. Is Student Friendly! The text offers discussion questions and excellent examples from the sports industry to help apply concepts learned.Incorporates a Careers in Sport Marketing section and case study in each chapter. eBook Version You will receive access to this electronic text via email after using the shopping cart above to complete your purchase.