Covert Hypnosis is the most subtle Influence. It doesn't resemble the sleeping client "deep in trance." It is the utilization of nonconscious techniques and strategies to change the perception and behavior of others in a completely unconscious way. The optimal applications for covert hypnosis are in the fields of selling, advertising, marketing, relationships and of course, therapy. This 100,000 word manual includes truly up to the minute scientific breakthroughs in the area of unconscious influence. For the simplicity of the reader the book is written with examples pertaining to either therapy or selling situations but of course the approaches discussed herein would apply equally as well to counseling, teaching, training, and other relationship and group situations. Kevin Hogan has shared this material with companies that have paid $25,000 or more per day. He shared this information with the government of Poland to help construct strategies to fight the spread of HIV/AIDS. Most of this information has never been put in print before. Now, instead of paying $25,000 per day to have this information, you receive it in this dense manual for less than $100. A lifetime accumulation of research and practice are now available for your success building and relationship enhancement!