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Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets - Leslie de Chernatony, Malcolm McDonald
Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets
by: (author) (author)
Format: paperback
ISBN: 9780750606608 (0750606606)
Publisher: Butterworth-Heinemann
Pages no: 282
Edition language: English
Bookstores:
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