Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore • BookLikes (ISBN:0887305199)

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

by: Geoffrey A. Moore (author)

Format: hardcover

ISBN: 9780887305191 (0887305199)

Publish date: November 1st 1991

Publisher: HarperCollins

Pages no: 224

Edition language: English

Category:

Non Fiction, Computer Science, Science, Technology, Software, Business, Economics, Leadership

Bookstores:

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text Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

The first half of this book is gold. It kicks off with the diffusion of innovations theory and a characterization of innovators, early adopters, early majority, late majority, and laggards. It goes through lots of concrete strategy on how to market to each of these groups, how different they are, an...

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Other editions (13)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Audio) - Geoffrey A. Moore

Crossing the Chasm, 3rd Edition - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling Technology Project - Geoffrey A. Moore

Books by Geoffrey A. Moore

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers - Geoffrey A. Moore, Regis McKenna

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) - Geoffrey A. Moore

Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet - Geoffrey A. Moore

The Gorilla Game: Picking Winners in High Technology - Geoffrey A. Moore

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) - Paul Wiefels, Geoffrey A. Moore

The New Influencers: A Marketer's Guide to the New Social Media - Paul Gillin, Geoffrey A. Moore

Escape Velocity: Free Your Company's Future from the Pull of the Past - Geoffrey A. Moore

Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution - Geoffrey A. Moore

The Engaged Customer: New Rules of Internet Direct Marketing - Hans Peter Brondmo, Geoffrey A. Moore

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Geoffrey A. Moore

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