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David A. Aaker's Books back

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Managing Brand Equity - David A. Aaker
Managing Brand Equity
by David A. Aaker (author)
publisher: Free Press publish date: September 9th 1991
format: hardcover pages: 299
language: English
ISBN: 0029001013 (9780029001011)
Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series) - David A. Aaker
Three Threats to Brand Relevance: Strategies That Work (J-B Short Format Series)
by David A. Aaker (author)
publisher: Jossey-Bass publish date: April 3rd 2013
format: kindle pages: 52
language: English
ASIN: B00C7P4I2W
Developing Business Strategies - David A. Aaker
Developing Business Strategies
by David A. Aaker (author)
publisher: Wiley publish date: August 27th 2001
format: hardcover pages: 352
language: English
ISBN: 0471064114 (9780471064114)
Strategic Market Management (Strategic Market Managment) - David A. Aaker
Strategic Market Management (Strategic Market Managment)
by David A. Aaker (author)
publisher: Wiley publish date: March 9th 2007
format: paperback pages: 336
language: English
ISBN: 0470056231 (9780470056233)
Harvard Business Review on Brand Management - David A. Aaker
Harvard Business Review on Brand Management
by David A. Aaker (author)
publisher: Harvard Business Press publish date: August 25th 1999
format: paperback pages: 204
language: English
ISBN: 1578511445 (9781578511440)
Instructor's Resource Guide to Accompany Strategic Market Management 3ed (Manual) - David A. Aaker
Instructor's Resource Guide to Accompany Strategic Market Management 3ed (Manual)
by David A. Aaker (author)
language: English
ISBN: 0471533629 (9780471533627)
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) - David A. Aaker, Alexander L. Biel
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by David A. Aaker (author), Alexander L. Biel (author)
publisher: Psychology Press publish date: October 31st 2013
format: kindle pages: 432
language: English
ASIN: B00GDCBQKW
Wie Essentials of Marketing Research, 2nd Edition with SPSS - Vinay Kumar, David A. Aaker, George S. Day
Wie Essentials of Marketing Research, 2nd Edition with SPSS
by Vinay Kumar (author), George S. Day (author), David A. Aaker (author)
publisher: John Wiley & Sons
format: hardcover
language: English
ISBN: 047142773X (9780471427735)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity - David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker (author)
publisher: Free Press publish date: April 6th 2004
format: hardcover pages: 368
language: English
ISBN: 0743249380 (9780743249386)
Building Strong Brands - David A. Aaker
Building Strong Brands
by David A. Aaker (author)
publisher: Free Press publish date: December 12th 1995
format: hardcover pages: 400
language: English
ISBN: 002900151X (9780029001516)
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