Designing Brand Identity: An Essential Guide for the Whole Branding Team
by:
Alina Wheeler (author)
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in...
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Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
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Format: hardcover
ISBN:
9780470401422 (0470401427)
Publish date: August 31st 2009
Publisher: Wiley
Pages no: 320
Edition language: English
Designing Brand Identity is an enlightening and helpful resource on the branding process. Its author, Alina Wheeler, is a brand consultant and branding speaker with an obviously exhaustive knowledge of her field.Trouble is, she is just that: a brand consultant/speaker, not a writer. That may sound h...
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