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Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands
by: (author) (author) (author)
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and... show more
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
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Format: Paperback
ISBN: 9780080969305 (0080969305)
ASIN: 0080969305
Publisher: Routledge
Pages no: 392
Edition language: English
Bookstores:
Other editions (6)
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Books by Nigel Morgan
Illuminated Manuscripts In Cambridge, Part One: The Frankish Kingdoms, The Low Countries And Germany - Nigel Morgan, Stella Panayotova, S. Panayotova
Tourism and Inequality: Problems and Prospects - Stroma Cole, Nigel Morgan
Stage Lighting for Theatre Design - Nige... Stage Lighting for Theatre Design - Nigel Morgan
The Origins of Oxford Street Names - Ann... The Origins of Oxford Street Names - Ann Spokes Symonds, Nigel Morgan
The Cambridge History of the Book in Britain: Volume 2, 1100 1400 - Nigel Morgan, Rodney M. Thomson
From Elektron To 'E' Commerce: 150 Years... From Elektron To 'E' Commerce: 150 Years Of Laying Submarine Cables - Stewart Ash, Gail Clark, Nigel Morgan, Mick Green, Mary Godwin
Destination Branding: Creating the Unique Proposition - Nigel Morgan, Annette Pritchard, Roger Pride
Early Gothic Manuscripts V4 PT 2 - Nigel... Early Gothic Manuscripts V4 PT 2 - Nigel Morgan
The Critical Turn in Tourism Studies (Advances in Tourism Research) - Irena Ateljevic, Annette Pritchard, Nigel Morgan
A Catalogue of Western Book Illumination in the Fitzwilliam Museum and the Cambridge Colleges, Part Four: England, Ireland, Scotland, Wales. Volume One - Insular and Anglo-Saxon Manuscripts - Nigel Morgan, Stella Panayotova
Books by Annette Pritchard
Critical Turn in Tourism Studies: Innovative Research Methodologies - Irena Ateljevic, Annette Pritchard
The Critical Turn in Tourism Studies: Creating an Academy of Hope (Advances in Tourism) - Irena Ateljevic, Nigel Morgan, Annette Pritchard
The Critical Turn in Tourism Studies (Advances in Tourism Research) - Irena Ateljevic, Annette Pritchard, Nigel Morgan
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Tourism Promotion and Power: Creating Images, Creating Identities - Nigel Morgan, Annette Pritchard
Destination Branding: Creating the Unique Proposition - Nigel Morgan, Annette Pritchard, Roger Pride
Discourse, Communication and Tourism. To... Discourse, Communication and Tourism. Tourism and Cultural Change - Adam Jaworski, Annette Pritchard
Critical Turn in Tourism Studies, The: C... Critical Turn in Tourism Studies, The: Creating an Academy of Hope - Irena Ateljevic, Nigel Morgan, Annette Pritchard
Tourism And Gender: Embodiment, Sensuality And Experience - Annette Pritchard
Destination Branding Revised 2nd Edition - Nigel Morgan, Annette Pritchard, Roger Pride
Books by Roger Pride
Destination Brands - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Branding - Nigel Morgan, Ann... Destination Branding - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Branding: Creating the Unique Proposition - Nigel Morgan, Annette Pritchard, Roger Pride
Destination Branding Revised 2nd Edition - Nigel Morgan, Annette Pritchard, Roger Pride
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