When Paul Burgess started his own e-commerce venture in 2007, his plan was to earn some extra beer money every month. Before he knew it, he had built an online business that became Ireland’s go-to supplier of guitar strings and accessories. In Keep It Real! The Realistic Guide to Starting Your Own E-commerce Venture, Paul shares his experiences and provides practical advice on how to start an online business. He shares tips about every step, including how to find stock, how to set up your website, SEO, product descriptions, marketing your product and where to sell it. He also gives advice on customer service, pricing, managing your stock, how to get your product to your customers and basic accounting. Moreover, he describes how to maintain a healthy work/life balance and keeping your sanity while running your own business.Keep It Real! The Realistic Guide to Starting Your Own E-commerce Venture is written in an easy-to-read, no-nonsense way that is entertaining while being highly informative. This book will inspire and motivate you and should be your go-to guide when you decide to venture into the challenging world of e-commerce.