Election Campaigning: The New Marketing of Politics
The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in...
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The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
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Format: Paperback
ISBN:
9780631198116 (0631198113)
ASIN: 0631198113
Publish date: 1995-10-09
Publisher: Wiley-Blackwell
Pages no: 288
Edition language: English
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