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Essentials of Advertising Strategy - Don E. Schultz, Stanley L. Tannenbaum, Anne Allison
Essentials of Advertising Strategy
by: (author) (author) (author)
Format: paperback
ISBN: 9780844235240 (0844235245)
Publisher: McGraw-Hill Companies
Edition language: English
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Other editions (2)
Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
Essentials of Advertising Strategy - Don E. Schultz, Stanley Tannenbaum
Books by Anne Allison
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Permitted and Prohibited Desires: Mothers, Comics, and Censorship in Japan - Anne Allison
Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club - Anne Allison
Precarious Japan (Chronicles of the New World Encounter) - Anne Allison
Millennial Monsters: Japanese Toys and the Global Imagination - Anne Allison
Millennial Monsters: Japanese Toys and t... Millennial Monsters: Japanese Toys and the Global Imagination (Asia: Local Studies / Global Themes) - Anne Allison, Gary Cross
Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
Books by Don E. Schultz
Retail Communities: Customer-Driven Retailing - Don E. Schultz, Martin P. Block
Pick the Zip: Zip Code Directory - Don E... Pick the Zip: Zip Code Directory - Don E. Schultz
Strategic Advertising Campaigns - Don E. Schultz
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns - Don E. Schultz, Heidi Schultz
Communicating Globally - Don E. Schultz, Philip J. Kitchen
Media Generations: Media Allocation in a Consumer-Controlled Marketplace - Martin P. Block, Don E. Schultz
Understanding China's Digital Generation... Understanding China's Digital Generation: A Marketer's Guide to Understanding Young Chinese Consumers - Heidi F. Schultz, Martin P. Block, Don E. Schultz
Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
How to Sell More Stuff!: Promotional Marketing That Really Works - Steve Smith, Don E. Schultz
Building Customer-Brand Relationships - Don E. Schultz, Beth E. Barnes, Heidi F. Schultz
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