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Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
Essentials of Advertising Strategy
by: (author) (author)
Format: hardcover
ISBN: 9780844235271 (084423527X)
Publisher: McGraw-Hill/Contemporary
Pages no: 155
Edition language: English
Bookstores:
Other editions (2)
Essentials of Advertising Strategy - Don E. Schultz, Stanley L. Tannenbaum, Anne Allison
Essentials of Advertising Strategy - Don E. Schultz, Stanley Tannenbaum
Books by Anne Allison
Precarious Japan - Anne Allison
Permitted and Prohibited Desires: Mothers, Comics, and Censorship in Japan - Anne Allison
Millennial Monsters: Japanese Toys and the Global Imagination - Anne Allison
Millennial Monsters: Japanese Toys and t... Millennial Monsters: Japanese Toys and the Global Imagination (Asia: Local Studies / Global Themes) - Anne Allison, Gary Cross
Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
Nightwork: Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club - Anne Allison
Precarious Japan (Chronicles of the New World Encounter) - Anne Allison
Books by Don E. Schultz
Understanding China's Digital Generation... Understanding China's Digital Generation: A Marketer's Guide to Understanding Young Chinese Consumers - Heidi F. Schultz, Martin P. Block, Don E. Schultz
Essentials of Advertising Strategy - Don E. Schultz, Anne Allison
How to Sell More Stuff!: Promotional Marketing That Really Works - Steve Smith, Don E. Schultz
Building Customer-Brand Relationships - Don E. Schultz, Beth E. Barnes, Heidi F. Schultz
Strategic Advertising Campaigns/Instruct... Strategic Advertising Campaigns/Instructors Manual - Don E. Schultz
Measuring Brand Communication ROI - Don E. Schultz, Jeffrey Walters
The New Marketing Paradigm - Don E. Schultz, Robert F. Lauterborn
Strategic Brand Communication Campaigns - Don E. Schultz, Beth E. Barnes
Retail Communities: Customer-Driven Retailing - Don E. Schultz, Martin P. Block
Pick the Zip: Zip Code Directory - Don E... Pick the Zip: Zip Code Directory - Don E. Schultz
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