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European Cases in Marketing Management - John A. Quelch, Sandra Vandermerwe, Kamran Kashani
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European Cases in Marketing Management
by: (author) (author) (author)
Format: paperback
ISBN: 9780256157222 (0256157227)
Publisher: Irwin Professional Publishing
Pages no: 525
Edition language: English
Bookstores:
Books by John A. Quelch
The New Global Brands: Managing Non-Government Organizations in the 21st Century - John A. Quelch
All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World - John A. Quelch, Katherine E. Jocz
Greater Good: How Good Marketing Makes for Better Democracy - John A. Quelch, Katherine E. Jocz
Consumer Behavior for Marketing Managers... Consumer Behavior for Marketing Managers - John A. Quelch
Global Marketing Management - John A. Quelch, Robert D. Buzzell, Christopher A. Bartlett
Marketing Management: Text and Cases - John A. Quelch, Robert J. Dolan
The Global Market: Developing a Strategy to Manage Across Borders - John A. Quelch
Cases in Marketing Management & Strategy: An Asia-Pacific Perspective - John A. Quelch, Siew Meng Leong, Ching-Tiong Tan, Swee-Hoon Ang
Sales Promotion Management - John A. Quelch
Cases in Product Management - John A. Qu... Cases in Product Management - John A. Quelch
Books by Sandra Vandermerwe
Customer Capitalism - Sandra Vandermerwe
South African Marketing Strategy: Text &... South African Marketing Strategy: Text & Cases - Sandra Vandermerwe
European Cases in Marketing Management -... European Cases in Marketing Management - John A. Quelch, Sandra Vandermerwe, Kamran Kashani
The Environment Of South African Busines... The Environment Of South African Business - Sandra Vandermerwe, Sandra Van der Merwe
European Casebook on Implementing Servic... European Casebook on Implementing Service Strategies (European casebook series in management) - Sandra Vandermerwe
Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity - Sandra Vandermerwe
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces - Sandra Vandermerwe
From Tin Soldiers to Russian Dolls: Creating Added Value Through Services - Sandra Vandermerwe
Breaking Through: Implementing Customer Focus in Enterprises - Sandra Vandermerwe
Eleventh Commandment - Sandra Vandermerwe
Books by Kamran Kashani
European Cases in Marketing Management -... European Cases in Marketing Management - John A. Quelch, Sandra Vandermerwe, Kamran Kashani
Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) - Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh
Marketing Management: An International P... Marketing Management: An International Perspective - Kamran Kashani
Marketing Management: An International Perspective - Kamran Kashani, Dominique Turpin
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