“Explaining Cameron’s Catastrophe shows how the Brexiteers caused a revolution in British politics. It is indispensable for anyone seeking to understand public opinion in Britain; and no one understands public opinion better than Bob Worcester.” - Vernon Bogdanor, Professor of Government, King’s College, LondonExplaining Cameron's Catastrophe uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK's 2016 EU referendum: how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters attitudes; and the aftermath. They also show what the 2016 referendum result, and life without the EU, means for the future of the UK.Praise for Explaining Cameron's Catastrophe:"We are beset by shock votes, and the “Explaining” series is vital in telling us what happened and why. This book provides an essential explanation of the Vote Leave referendum shock. We don’t yet know if Cameron’s Catastrophe will be that of the nation’s, but those who don’t learn from contemporary history are doomed to repeat it." - Adam Boulton, Sky NewsSir Robert Worcester is the founder of MORI. He is Chairman of the Emeritus Governors, Honorary Fellow and Visiting Professor at the London School of Economics and Political Science, and a Visiting Professor and Fellow at King’s College London.Roger Mortimore is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London.Paul Baines is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. Mark Gill is an adviser to governments and organisations around the world on public opinion research.