For God, Country, and Coca-Cola
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique,...
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For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, The Real Thing.”
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Format: paperback
ISBN:
9780465054688 (0465054684)
Publish date: March 17th 2000
Publisher: Basic Books
Pages no: 664
Edition language: English
In the late nineteenth century, cocaine was considered a wonderdrug. Heralded by medical journals, pharmacists, Freud and even several Popes - Pope Leo III was a regular imbiber of Vin Mariani, a wine created in 1863 that contained 2.16 grains of cocaine, in the recommended dose of six glasses per d...
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