Foundations of Marketing
by:
David Jobber (author)
John Fahy (author)
"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing...
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"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
show less
Format: paperback
ISBN:
9780077121907 (0077121902)
Publish date: February 1st 2009
Publisher: McGraw-Hill Higher Education
Edition language: English
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