Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Format: paperback
ISBN:
9781905211494 (190521149X)
Publish date: 2012
Publisher: Random House Business Books
Pages no: 288
Edition language: English
I won this in a GoodReads First Look giveaway, thinking it would be useful for work--I was in Web Marketing at the time--and kept looking at it and reading the flap copy and not feeling the impetus to actually read it.
I bought this book hoping it would help me understand a little better the economics of the internet world. There's no doubt that the internet was built around the concept of Free, but like with every other topic I'm interested in, I missed reading a systematic study about what (if anything) had chan...
This is definitely the best book I have read in a LONG time! I didn't want it to end! Unless you have been living in a cave for the past two decades, you are well aware that the business models of several different industries have gone through a dramatic change. Chris goes into detail and presents i...
If you've been involved with or followed even to a small degree the whole "web 2.0" movement, the amount of new you'll get from Free will probably add up to about enough to fill an essay... or maybe an article in Wired.There are a few interesting (if not circumstantial) case studies, some light reha...
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