Many books will help you become a better storyteller. This book is your opportunity to become a better business owner by harnessing the power of strategic storytelling. You’ll discover how stories help you stand out from the crowd, engage with your prospects and simplify your marketing …. even if you’re a left-brained analytical with a dull-as-dust product who’s missing a dramatic rags-to-riches, hero’s journey story. What turns one business owner into a storytelling ninja … and another into a storytelling mistake? How can stories help you explain your complex, new-to-the-world service to prospects who shy away from jargon? Can stories really simplify your marketing and transform your planning process? You’ll get answers to these questions and a whole lot more. Cathy Goodwin shares the practical tips she’s learned by working with hundreds of business owners to help them create content and plan their success. In his foreword, Ian Brodie says, “I didn’t think anyone could write anything new about story telling -- but Cathy Goodwin does.” If you’re wondering, “What’s all the buzz about storytelling in business?” or, “How can I use stories in my own marketing?” then this is the book you’ve been waiting for.