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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - editions back

by William O. Bearden, Richard G. Netemeyer
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by William O. Bearden (author), Richard G. Netemeyer (author)
publisher: Sage Publications (CA) publish date: March 24th 1993
format: hardcover pages: 365
language: English
ISBN: 0803951558 (9780803951556)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by William O. Bearden (author), Richard G. Netemeyer (author)
publisher: Sage Publications (CA) publish date: November 12th 1999
format: hardcover pages: 552
language: English
ISBN: 076191000X (9780761910008)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by William O. Bearden (author), Richard G Netemeyer (author)
publisher: Sage Publications (CA) publish date: November 12th 1999
format: ebook pages: 552
language: English
ISBN: 145226211X (9781452262116)
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