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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
by: (author) (author)
Format: hardcover
ISBN: 9780803951556 (0803951558)
Publisher: Sage Publications (CA)
Pages no: 365
Edition language: English
Bookstores:
Other editions (2)
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G Netemeyer
Books by William O. Bearden
Marketing: Principles and Perspectives W/Powerweb, 4/E (Paperback) - William O. Bearden, Thomas N Ingram, Raymond W LaForge
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Marketing Career Guide - William O. Bear... Marketing Career Guide - William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Marketing: Principles and Perspectives with Online Learning Center Premium Content Card + SmartSims - William O. Bearden, Thomas N. Ingram, Raymond W. LaForge, Raymond W LaForge
Scaling Procedures: Issues and Applications - Richard G. Netemeyer, William O. Bearden
Marketing Looseleaf W/Power Web Package ... Marketing Looseleaf W/Power Web Package - William O. Bearden, Raymond W. LaForge, Thomas N. Ingram
Marketing Paperback W/Powerweb Package - William O. Bearden, Thomas N Ingram, Raymond W LaForge
Business Week Edition To Accompany Marke... Business Week Edition To Accompany Marketing - William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Scaling Procedures: Issues and Applicati... Scaling Procedures: Issues and Applications - Richard G Netemeyer, William O. Bearden, Subhash Sharma
Books by Richard G. Netemeyer
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden, Richard G. Netemeyer
Scaling Procedures: Issues and Applications - Richard G. Netemeyer, William O. Bearden
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - Kelly L. Haws, Richard G. Netemeyer
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