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グランズウェル ソーシャルテクノロジーによる企業戦略 (Harvard Business School Press) - Charlene Li, ジョシュ・バーノフ, 伊東 奈美子
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グランズウェル ソーシャルテクノロジーによる企業戦略 (Harvard Business School Press)
ISBN: 9784798117829 (479811782X)
Publisher: Shōeisha
Pages no: 361
Edition language: Japanese
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4.0 Groundswell: Winning in a World Transformed by Social Technologies
If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it is through facebook, blogging, twitter, or goodreads, viral marketing gives businesses a new way ...
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