This intriguing and beautifully written book offers a fresh analysis of Europe's age of empire, and a disquieting account of the role the mass media played in promoting colonial conquest.—Mary Dewhurst Lewis, author of The Boundaries of the Republic: Migrant Rights and the Limits of Universalism in France, 1918-1940"There are no competing works. Specialists of both the French and English empires, and of imperialism in general, will welcome this book most enthusiastically. This is story telling at its very best."—Alice L. Conklin, author of A Mission to Civilize: The Republican Idea of Empire in France and West Africa, 1895-1930"Edward Berenson's absorbing and fascinating book explores the culture of imperialism by examining the powerful emotional connections that the British and French forged with their heroes. Whether it was as the embodiments of Christian chivalry or as the standard bearers of the civilizing process, imperial heroes were seen as possessing superhuman courage, adventure and idealism. The work is all the more powerful because he examines this emotional chemistry without ever losing sight of the inescapable aggression and violence intrinsic to the imperial project."—Ruth Harris, author of Lourdes: Body and Spirit in the Secular Age"This virtuosic narrative interlaces deep historical research with innovative epistemological exploration. Portraying five charismatic men at the height of French and British Imperialism, Berenson shows how the colonial race for Africa unfolded in a complex counterpoint of nationalist agendas, popular culture, sexual politics, and hero worship, all funneled through the penny press. His finely honed prose and crystal clear reasoning turn these multifaceted and intertwined stories into a fascinating picture of the political and social powers of persuasion developed by mass journalism in the decades between 1870 and 1914."—Annegret Fauser, author of Musical