Hooked: How to Build Habit-Forming Products
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit?Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through...
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit?Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of brin
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Format: Kindle Edition
ASIN: B00HJ4A43S
Publisher: CreateSpace
Pages no: 193
Edition language: English
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![By Nir Eyal Hooked: How to Build Habit-Forming Products [Hardcover] - Nir Eyal](http://booklikes.com/photo/max/100/150/upload/books/b/d/bd7a0416fdddec045cb6de403d9b4fac.jpg)
