Many business owners have difficulty with the issue of raising prices. The purpose of this book is to help you understand these issues, do the homework and give you the confidence so that you are ready and willing to increase your prices, knowing that you can keep your customers in the process. The author, Geoff Vautier, has a background as a Chief Financial Officer in the business world. During his business-related career, Geoff has had extensive involvement in numbers. He knows that from a financial point of view, pricing is clearly one of the most important things that influence a business's success. In this book, Geoff has created a resource that will help business people think about the range of issues that need to be addressed when setting prices. Geoff's particular interest is in helping business people understand what is really happening in their business. He is active in the consulting/training world, helping people achieve success in their business. He regularly speaks and teaches internationally. Visit his website for more details: www.geoffvautier.com.