Roy Peter Clark, the most influential writing teacher in the U.S., offers an engaging and practical guide to effective short form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed--from ship logs and telegrams to prayers and haikus. But in this ever-changing internet age, short form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and much more. With examples from the long tradition of short form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.