How You Build A High-Value Brand is a precise guide that does exactly what the title promises. It’s a short business book. Very short. But don’t let that fool you. We’ve ditched the padding and kept only what you need to know. Whether you have a new brand, an old brand, a successful brand or a brand that’s struggling, this is a book you need to read. It describes the 6 steps we use to create strong profitable brands that stand the test of time. You can follow our proven strategic process or simply use the book as a reference tool when planning marketing initiatives. This book is perfect for CEOs, MDs, Marketing Directors or anyone responsible for building a brand.