Interest representation has become vital for anyone caught up in EU policies and policy-making - it both shapes and is shaped by the development of the EU. Influence and Interests in the European Union: The New Politics of Persuasion and Advocacy examines the complexities of interest representation and clearly explains the impact and uses of interest representation in the development of the EU system.Chapters are contributed by a variety of leading practitioners, academics, researchers and other experts in the field who draw on original empirical work and/or participant observation. These acknowledged experts have a proven track record of research and publication in this field - including seven current or past practitioners of EU politics with experience as lobbyists from either institutional, NGO or corporate perspectives - and bring their expertise and research to the reader.Key themes covered include interest representation as a necessary activity for partici