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International Marketing in the Network Economy: Creation and Transfer of Marketing Knowledge in Multinational Corporations - Florian Kohlbacher, Charles M. Savage, Ikujiro Nonaka
International Marketing in the Network Economy: Creation and Transfer of Marketing Knowledge in Multinational Corporations
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Format: hardcover
ISBN: 9780230515703 (0230515703)
Publisher: Palgrave MacMillan
Pages no: 272
Edition language: English
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Books by Florian Kohlbacher
Books by Charles M. Savage
Books by Ikujiro Nonaka
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