Introduction to Marketing: Theory and Practice
by:
Adrian Palmer (author)
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these,...
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Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescripti
show less
Format: Paperback
ISBN:
9780199557448 (0199557446)
Publisher: Oxford University Press, USA
Pages no: 551
Edition language: English
Required reading for my marketing class. Wonderful book for such a class and for being in any field regarding business.
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