ISE STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the...
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Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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Format: Paperback
ISBN:
9781259255526 (1259255522)
ASIN: 1259255522
Publish date: 2016-03-01
Publisher: McGraw Hill Higher Education
Pages no: 352
Edition language: English
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