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James R. Bettman's Books back

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Emotional Decisions: Trade off Difficulty and Coping in Consumer Choice - Mary Frances Luce, John W. Payne, James R. Bettman
Emotional Decisions: Trade off Difficulty and Coping in Consumer Choice
by John W. Payne (author), James R. Bettman (author), Mary Frances Luce (author)
format: paperback pages: 209
ISBN: 0226534332 (9780226534336)
An Information Processing Theory Of Consumer Choice - James R. Bettman
An Information Processing Theory Of Consumer Choice
by James R. Bettman (author)
publisher: Addison Wesley Publishing Company publish date: January 1st 1979
format: Unknown Binding pages: 402
language: English
ISBN: 0201008343 (9780201008340)
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