Jay Baer is a marketing and customer service expert, and the New York Times best-selling author of five books. He is President of the global consulting firm Convince & Convert, and has advised some of the most iconic organizations in the world, including Nike, Allstate, The United Nations, Oracle, and 32 of the FORTUNE 500.The most retweeted person in the world among digital marketers, he writes for Inc., Entrepreneur, and Forbes. He also owns the world's #1 content marketing blog, and the top marketing podcast.He's an avid tequila collector and a certified barbecue judge, and recommends you enjoy both while reading his latest book, Hug Your Haters.