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Youtility: Why Smart Companies Are Helping, Not Selling - Jay Baer
Youtility: Why Smart Companies Are Helping, Not Selling
by: (author)
4.00 10
Youtility A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful.... show more
Youtility A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful. Full description
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Format: hardcover
ISBN: 9781591846666 (1591846668)
ASIN: 1591846668
Publisher: Portfolio Hardcover
Pages no: 176
Edition language: English
Category:
Non Fiction, Business, Social Science, Social Media
Bookstores:
Community Reviews
A Book and A Review #2
A Book and A Review #2 rated it
4.0
text
Probably one of the top marketing books I have read in a long time. Baer breaks down the changing face of marketing which companies must adhere to or get left behind in the evolution of more involved customer bases and presence of social media. Examples are well laid out and measurement tactics are ...
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Other editions (2)
Youtility: Why Smart Marketing Is about Help Not Hype (Audio) - Jay Baer, Marcus Sheridan
Youtility: Why Smart Marketing Is about Help Not Hype (Audio) - Jay Baer, Marcus Sheridan
Books by Jay Baer
Youtility: Why Smart Marketing Is about Help Not Hype (Audio) - Jay Baer, Marcus Sheridan
The New Inbox - Simms Jenkins, Jay Baer, Stan Rapp
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success - Chad White, Jay Baer
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social - Jay Baer
Youtility: Why Smart Marketing Is about Help Not Hype - Jay Baer
Youtility: Why Smart Companies Are Helpi... Youtility: Why Smart Companies Are Helping, Not Selling - Jay Baer
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts - Chad White, Jay Baer
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social - Jay Baer, Amber Naslund
On shelves
A Book and A Review #2
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