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Jay Heinrichs
I spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of my time to rhetoric. I give frequent workshops to corporations, colleges, schools, and organizations. (See my website, jayheinrichs.com, for details.) My stints include deputy... show more

I spent 26 years as a writer, editor and publishing executive before heading to the North Woods and devoting most of my time to rhetoric. I give frequent workshops to corporations, colleges, schools, and organizations. (See my website, jayheinrichs.com, for details.) My stints include deputy editor of Outside Magazine, editorial director of a magazine group at Rodale, Inc., chair of the Ivy League Magazine Network, founding editor of Attache Magazine, and creative VP for a spectacularly unsuccessful dotcom.
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Community Reviews
BookHounds
BookHounds rated it 13 years ago
Ever want to be the most clever person in the room, either on paper or in person? Grab this book now as your secret weapon against droll and boring speech! This book on word craft and play is probably the most humorous guide you will ever find about become a better and more memorable writer and spea...
The Cheap Reader
The Cheap Reader rated it 14 years ago
Interesting enough for a text book.
KCPolski
KCPolski rated it 16 years ago
I thought this book was somewhat interesting, and it finished strong by using the techniques he discussed to argue for making rhetoric an part of school curricula again. I think it would be great for high school debate students.
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