In Max Barry's twisted, hilarious and terrifying vision of the near future, the world is run by giant corporations and employees take the last names of the companies they work for. It's a globalised, ultra-capitalist free market paradise! Hack Nike is a lowly merchandising officer who's not very... show more
In Max Barry's twisted, hilarious and terrifying vision of the near future, the world is run by giant corporations and employees take the last names of the companies they work for. It's a globalised, ultra-capitalist free market paradise! Hack Nike is a lowly merchandising officer who's not very good at negotiating his salary. So when John Nike and John Nike, executives from the promised land of Marketing, offer him a contract, he signs without reading it. Unfortunately, Hack's new contract involves shooting teenagers to build up street cred for Nike's new line of $2,500 trainers. Hack goes to the police - but they assume that he's asking for a subcontracting deal and lease the assassination to the more experienced NRA. Enter Jennifer Government, a tough-talking agent with a barcode tattoo under her eye and a personal problem with John Nike (the boss of the other John Nike). And a gun. Hack is about to find out what it really means to mess with market forces.
Publish date: February 5th 2004
Pages no: 352
Edition language: English
In the future, we're all run by giant corporations in a large free market economy. Things like law enforcement are actually outsourced to private organizations. Companies are willing to KILL people (as in, murder them) to hike their sales. People take the last names of the companies they work for (a...
Dude, I totally got the point after about ten pages. Talk about beating a dead horse.
In the future no one will want to pay taxes to support the government. Everyone will want all services to be privatized, and they will wear corporate logos to show their brand loyalty. In the future everyone will be a consumer and everything will be a product. In the future there will be artifici...
Bland. The characters were bland, the action was bland, the story was bland. This is a dystopian story about the over corporatization of the world. Of course the corporate world was made a villian as well as the NRA. There was also the cheering for big government that fuels the Left's world.
I found this book very enjoyable, just the right sort of book for me, scarcastic, witty and slightly futuristic. As J D Robb's future shows some hope, this is the future of the corporations with all the power, a situation I can see happening. Nike have a clever marketing plan done by one of their e...