Excerpt from Keting Methods, Vol. 5The problem of marketing must be solved by every successful business enterprise. In all businesses the profits ultimately depend on the ability to sell goods or services advantageously. A trading industry has only two phases, buying and selling; no matter how closely and carefully it may buy, it must finally look for its profits to the development of effective and economical methods of selling. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house, dealing chiefly in services instead of goods, likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most satisfactory manner. Marketing problems are universal in business, and no one in any commercial activity can afford to ignore them.This Text deals with the marketing of manufactured goods.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.