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Mktg 7 - Charles W. Lamb Jr., Joe F Hair, Carl D. McDaniel
Mktg 7
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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide... show more
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
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Format: paperback
ISBN: 9781285091860 (1285091868)
Pages no: 400
Edition language: English
Bookstores:
Other editions (1)
Books by Charles W. Lamb Jr.
Books by Carl D. McDaniel
Books by Joe F Hair
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