The greatest roadblock to effective disease management programs is often the patients themselves. In the spirit of consumer-driven healthcare, health plans and providers are asking patients and members to accept responsibility for behaviors that impact their health. Disease management efforts and health coaches target individuals with unhealthy habits, but frequently encounter resistance. In "Narrowing the Health Perception Gap: Coaching to Change Behavior and Raise Self-Efficacy," a 35-page special report based on a July 2005 audio conference sponsored by the Healthcare Intelligence Network (HIN), HIN's contributing authors delve into the field of behavior modification and suggest techniques health coaches and disease management specialists can employ to motivate clients and patients to adopt healthy lifestyles.