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National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect - Eugene D. Jaffe
National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
by: (author)
Format: hardcover
ISBN: 9788763000314 (8763000318)
Publisher: Copenhagen Business School Press
Pages no: 192
Edition language: English
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Other editions (1)
Books by Eugene D. Jaffe
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