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No Logo: No Space, No Choice, No Jobs - Naomi Klein
No Logo: No Space, No Choice, No Jobs
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3.63 160
With a new Afterword to the 2002 edition,  No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First... show more
With a new Afterword to the 2002 edition,  No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
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Format: paperback
ISBN: 9780312421434 (0312421435)
Publisher: Picador
Pages no: 528
Edition language: English
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Community Reviews
Philosophical Musings of a Book Nerd
Philosophical Musings of a Book Nerd rated it
4.5 The Rise of the Corporatocracy
As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world. In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is...
oh the guilt
oh the guilt rated it
2.0 No Logo: No Space, No Choice, No Jobs
Yea but no but...It was a nice try, and while I could probably agree on many levels with the author, I still call Klein a hippie.I have always thought it to be wholly unreasonable to demand and to sincerely expect anyone and everyone to offer their own plan as to how things should be done as opposed...
Edward
Edward rated it
3.0 No Logo
AcknowledgementsIntroduction: A Web of Brands--No LogoNotesAppendixReading ListPhoto CreditsIndex
Edward
Edward rated it
3.0 No Logo
AcknowledgementsIntroduction: A Web of Brands--No LogoNotesAppendixReading ListPhoto CreditsIndex
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