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One Click: Jeff Bezos and the Rise of Amazon.com - Richard L. Brandt
One Click: Jeff Bezos and the Rise of Amazon.com
by: (author)
3.00 25
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and... show more
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
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Format: hardcover
ISBN: 9781591843757 (1591843758)
Publisher: Portfolio Hardcover
Pages no: 224
Edition language: English
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Community Reviews
target acquired
target acquired rated it
0.0
It seems like ages ago that Amazon and I met-cute while fox & dolphin hunting on a small private island reserve off of the coast of Southern California. Oh how the years move by so quickly! And yet, after all the early displays of yearning and passion, after all of the screaming bouts of sadomasochi...
Dawid Piaskowski
Dawid Piaskowski rated it
4.0 O początkach Amazon.com i samym Jeffie Bezosie
Amazon to firma, którą naprawdę podziwiam. Uwielbiam robić tam zakupy (choć mam świadomość, że ich rekomendacje uzależniają) i z niecierpliwością czekam na ich obecność w Polsce. Jeff Bezos to dość tajemnicza osoba, o której czyta się newsy zwykle podczas gdy pokazuje nowe czytniki Kindle. Generalni...
mrsbond
mrsbond rated it
Meh. Reads like a lengthy introduction to Bezos and Amazon. Not that I was looking for dirt, but I wasn't looking for a cheerleader style review either.
Dawid Piaskowski
Dawid Piaskowski rated it
3.0 One Click: Jeff Bezos and the Rise of Amazon.com
It's an interesting book. Full of facts about Amazon and Jeff Bezos but I think it's just a collection of articles from the internet. Style of writing (especialy comparing to the book Steve Jobs by Walter Isaacson) is just horrible!!! I'd love to read a good book about Amazon...
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